Madiha, leads the organization’s people strategy and institutional engagement with a focus on building strong systems, meaningful connections, and a progressive workplace culture.

With over 18 years of professional experience, including a decade of leadership at ETNS since 2015, she plays a central role in shaping and aligning HR practices across all entities—overseeing talent management, workforce planning, policy development, compliance, and employee engagement. Her work ensures that people processes are not only efficient but also aligned with the organization’s long-term vision and growth.

Beyond HR, she leads alumni engagement and corporate communication, developing institutional narratives that reflect the organization’s impact, values, and strategic direction. Her work includes crafting leadership communication, stakeholder reports, and partnership-focused content that strengthens relationships with donors, alumni, and the wider community.

During her tenure, she has driven several key initiatives, including the implementation of ERP-based HR systems, development and standardization of policies, and the design of impactful learning and development programs. She has also led large-scale initiatives such as the Learning Festival, recruitment drives, and induction programs—contributing to both organizational growth and culture building.

Madiha holds an MPA in HR and is a Certified Human Resource Professional (CHRP) with Lean Six Sigma Black Belt certification. Prior to joining ETNS, she held leadership roles at The Citizen’s Foundation and Shabbir Tiles & Ceramics Limited.

Recognized for her strategic thinking and collaborative approach, she continues to serve as a trusted advisor and mentor, driving transformation, strengthening teams, and contributing to the overall direction and impact of the organization.